Tradition Starts Here

About Us

History of The Gulf Coast Challenge

The Gulf Coast Challenge, “the Ultimate HBCU Experience” was created to enhance the exposure of Historically Black Colleges & Universities in this enriched community. The event highlights the community’s exclusive interest in HBCUs and the roles that they play in educating aspiring professionals & developing our future leaders.The Gulf Coast Challenge will attract thousands of fans, alumni, school members and family members from these respected communities. 

This event also has a goal to raise scholarships funds for the participating schools for years to come. Doing so will help to support the knowledge and experience offered by the discipline, commitment and dedication it takes to be a Historically Black College & University student. Fans and alumni from both institutions will be hosted in Mobile for the love of the game, the passion for their team, the fellowship of the alumni and the untapped fun of this flavorful city.

Handbag Policy

To get the most from your Gulf Coast Challenge experience, we encourage you to not bring bags to Wednesday’s Kickoff Concert or to game day on Saturday. If you must bring a bag, please be familiar with our clear bag policies by reviewing the policies here.

Stadium Info

Ladd-Peebles Stadium has been Mobile’s sports centerpiece for 70 years. Owned by the City of Mobile and managed by a volunteer board of community leaders, it currently serves as the home football facility for the University of South Alabama. For more information, click here.

A Network of Opportunities

The Gulf Coast Challenge (GCC) Tent City Hospitality Area at Ladd-Peebles Stadium will be located in the East side parking area next to the stadium. There are three different tailgate spaces that you can rent from the Gulf Coast Challenge. To learn more, click here.


Morehouse College

Although times change, Morehouse’s mission remains steadfast: to produce academically superior, morally conscious leaders for the conditions and issues of today, whether “today” is post-Civil War or turn of the new millennium.

Martin Luther King Jr. led the country through one of its most transforming civic movements; David Satcher resuscitated the issues of health care disparity and access; Maynard Jackson taught the world the value of diversity and equal access as the first African American mayor of Atlanta; Donn Clendenon scored in the history annals and was part of a miracle when he was named a World Series MVP; and Shelton “Spike” Lee continues to challenge how the world views blacks in life with critically acclaimed films.

All helped change the world. All are Morehouse Men.

To learn more, click here.

Miles College

Miles College is an institution of academic excellence whose students, graduates, and faculty contribute to the intellectual and professional vitality of the broader community, exhibit technological sophistication, and value the renderings of art in all its forms. The College serves increasingly diverse students and gains recognition for global partnerships that assure cultural awareness.  Student and faculty involvement in international studies and global intelligence will preface the College emerging as a magnet for regional discourse in public policy and global awareness.  


To learn more, click here.